3 Surprising Reasons Why You May Want To Show Your Face In Your Marketing
When starting your business, or even to keep the business cogs successfully whirring, there is always more to learn, more to do and more to push outside of your comfort zone.
Showing your face in your marketing doesn’t often appear high on that list.
Especially when, so your inner critic may argue, a quote post or a picture post of something else will do just fine!
Let me share three reasons with you that may change your mind on this!
1. It’s the smart way to create a deep connection with your audience
Hear me out! Nothing appears to be smart about facing the camera to create images of yourself for your business, but the results will speak for themselves!
Showing up with images of yourself on Instagram makes it 38% more likely to receive likes and 32% more likely to receive comments.
To add to this from my own experience, I more often than not get more engagement when I show up in my own images than when I post images of my photography clients and tag them!
Imagine how much more work you’ll have to put into quote posts and the like to increase your engagement by 32-38%.
Let’s work smarter, not harder!
2. It humanises your brand
Showing your face as part of your brand, as the creative brain behind your business, demonstrates to your audience that you’re in fact human. It helps your audience to feel like they’re engaging with a real human. And that creates a deeper connection and trust.
In contrast, big corporates lead with their logo, their products and images of models using their products or services.
Not you! Showing up in images shows that you’re real, relatable and trustworthy. That’s your small business advantage to use in your favour!
3. It creates diversity
Diversion and inclusion have become widely discussed, and hugely important(!) topics on social media.
When you share your face in your social posts, you add to the diversity.
What you may see as reasons NOT to show up (your age, weight, body shape, skin colour, quirks etc.) are instead exactly reasons to show up – as typically ‘people like us’ are underrepresented.
You showing up will make more people like you feel seen, heard and understood – and ultimately give more people hope and permission to show up themselves.
So, if you’ve been thinking that “No one will want to see silly old me…!”, scrap that thought!
Showing up in all your flawsomeness is exactly what this world needs and will invite your people to feel deeply connected to you.
So, what do you think? Are you ready to show your Face in your Marketing?
Let me know in the comments below! 👇
If your next thought is “Ok, but how do I go about showing up in images for my business?”, then I’ve got a solution for you!
Introducing Selfie Success
SELFIE SUCCESS is my newest offer of a Live Online Masterclass happening on Monday, 14th of March 2022.
We’re going to cover the proven 3-step process of (1) understanding the toolset, (2) learning the skillset and (3) transforming the mindset to enable you to actually like images of yourself.
Knowing how to take action is often not enough to make it happen! That’s why I’m adding an optional BONUS 5-day challenge where you’ll get the support, accountability and feedback to make it happen a breeze.
Carola Moon is on a mission to help ambitious and capable women succeed in those life situations where their brains tell them they don't have what it takes to cope. Carola is the women's clarity coach, busting her client's wonky thoughts about who they are and helping them create the impactful lives they crave. She believes it’s indeed possible to have your cake and eat it!
She has a master's degree (MA) in sociology and psychology, is a certified Co-Active Coach (CPCC) located in South Oxfordshire, UK, and works with her clients worldwide. Do you think you’ll benefit from working with Carola? Book a consult to find out.