Ways to Use Your Brand Photography – a List of Ideas to Inspire you
Let's face it, good brand photography can be a steep investment.
To squeeze some extra mileage out of personal brand photography, and the investment, it's important to think of more places than just the About page and social media profiles for your brand images.
This is your opportunity to show up for your pre-clients with the invitation to engage with you and trust you. You do this by showing up using your library of professional photos that show you as the multi-faceted business owner and leader you are! And not just in one place, you give every place you typically show up a facelift.
Therefore, your mission – should you choose to accept it – is to squeeze every bit of visibility and reach out of your brand photography.
Here we go! If I've missed any ideas out, let me know in the comments.
Website
Banner image (with copy)
About page – think of adding a 'professional' image here as well as a personal one
Services/Product pages
Website buttons (especially for linked products/services)
Contact page
Thank you pages
Blog header
Blog posts
Blog cover image
Freebies/Optin/Lead Magnets
About section
Services section
CTA section
Website Pop-up
PR, Campaigns, Webinars and Events
Media Kit/Press Kit/PR Kit
Press Release
Image marketing campaigns
Event invitations
Slides (About slide and throughout where applicable)
Paid Ads
Introduction in Webinars
Campaign landing page
Podcast artwork
Guest blog posts
Podcast guest
Magazine contribution
Speaker events and summits
Newsletter
Email header
Next to your email sign off
Email body to showcasing your services or products, to introduce yourself etc.
Social Media
This applies to all the platforms you show up on, like Facebook, Linkedin, Instagram, YouTube, Pinterest, Twitter etc.
Social profiles
Social banners for personal profiles, groups and pages (with copy)
Social posts (with copy)
Social ads (with copy)
Stories
Client Communications
Pricing Guide
Welcome Packet (digital)
Course Materials (esp. About)
Email signature
Printed materials
Book covers
Bookmarks (fabulous for authors to use instead of business cards)
Welcome Packet (printed)
Flyers
Brochures
Business cards
Packaging
Cards (Thank you, Welcome etc., Referral)
Store display
Other
Business app
Branded goods (t-shirts, mugs etc.)
Caveat: this post is NOT intended to add to your stress levels! If you feel your mind monkeys squawking at you that you should(!) show up in more places, ignore it! Only take on board the ideas for places you've already decided to show up on!
What's next
Take note of any of these ideas and schedule time to implement these ideas. 📆
Need new images, but don’t know where to start with planning what images to get? Download the FREE 7 Must-Have Brand Images guide here, it’s been called a MUST read for anyone wanting to do a branding shoot!
Did you find this useful? Do you feel inspired? Let me know in the comments! 👇
Carola Moon is on a mission to help ambitious and capable women succeed in those life situations where their brains tell them they don't have what it takes to cope. Carola is the women's clarity coach, busting her client's wonky thoughts about who they are and helping them create the impactful lives they crave. She believes it’s indeed possible to have your cake and eat it!
She has a master's degree (MA) in sociology and psychology, is a certified Co-Active Coach (CPCC) located in South Oxfordshire, UK, and works with her clients worldwide. Do you think you’ll benefit from working with Carola? Book a consult to find out.